This one - day learning programme covers aspects such as:

- How to market corporate & special events to the right audience
- How to impress and retain key customers whilst increasing attendance rates
- Creating the buzz & producing hard hitting campaigns
- How to develop powerful strategic event marketing campaigns
- Going beyond logistics & planning
- Technology enablers
- Creativity & concept development
- Communication design
Bonus material:
- The 8 truths of marketing to women
- Common event marketing mistakes to avoid
- Ways to save money in marketing
- Quick ways to get more "bums" on seats

START TIME:08:30
FINISH TIME:15:00

STRATEGIC EVENT MARKETING:
- Designing powerful event marketing programes that increase attendance
- Getting greater exposure for your events
- Marketing corporate events & public events
- Marketing to internal & external audience members
- Marketing time frames & time management schedules

BEYOND LOGISTICS & PLANNING:
- Brand recognition & reinforcement
- Understanding lead generation & post event marketing
- Target audience profiles:
* Identifying your audience
* Generational marketing
* Measuring audience attendance success
* Researching your customers, competitors & the industry as a whole
- Turning your event's brief into an event marketing plan
- Branding, managing & packing your event product
- Measuring hit rates & success of marketing campaign

TECHNOLOGY ENABLERS:
- How to use mailing lists
- Database management

CREATIVITY & CONCEPT DEVELOPMENT:
- Linking concept design to marketing objectives
- How to generate event creativity & marketing

COMMUNICATION DESIGN:
- Positioning & messaging
* Message storming
* Brand vision
* Knowing which medium is the right one for your business
- Developing effective electronic marketing plans
- Creating interest around your event through invitations & teasers
- Designing printed marketing materials that inspire immediate action
- Brochures, print ads, newsletters, websites, emails & sms
- Finding powerful cheaper alternatives to market your event
- Publicity, giveaways & word of mouth
- Marketing collaterals

Secretaries, PA's, Marketing Assistants, Professional Event Administrators & Coordinators, Event Managers, Project Teams, Marketing Assistants or anyone who is responsible for marketing events.

Basic to intermediate.

A Certificate of Attendance will be given to delegates upon completion of this workshop.

How to get more bums on seats!